“News covers every subject from politics to health, accumulates faster than almost any other content, and is syndicated via countless different outlets. A major news story, for example, will have as many as 2,500 articles associated with it on Google news. And yet there are no consistent ways by which the public can see how an article was produced. Is it an eyewitness account or was it based on agency reports? Is it intended as a report or as commentary? Is it based on multiple sources and if so are they referenced? Has someone else edited the article or is it self-edited and self-published? Nor, in most cases, is there a way to challenge the accuracy of the piece. Without any consistent criteria explaining how the article was produced it is very difficult to assess the credibility of the article or to compare it fairly to other articles.”
Media Standards Trust | Transparency Initiative
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