Tuesday July 08, 2008 at 10:27
“So, is greenwashing — “disinformation disseminated by an organization so as to present an environmentally responsible public image” — on the rampage? I think not. Dubious marketing claims are problems that need addressing, but it’s part of the growing pains of a new market. The rise of green marketing claims is a testament to how quickly being seen as green has become of importance to companies. Isn’t that what all of us wanted to see happen?”
GreenBiz.com : How Bad Is Greenwashing, Really?
Joel Makower, godfather figure in green business, comes out against anti anti-greenwashing fervor among reporters and activists.
