Wednesday July 09, 2008 at 12:49

Bombay Sapphire's Backstory Game

So, if you had some gin to sell, you could take out an ad reinforcing your brand’s sexiness or use by rich people. You know, standard advertising.

Or… You could design a flash game emphasing its backstory, namely the actual locations of its ingredients’ origins. Wait, what? That’s actually what Bombay gin is doing. As spotted on Wired.com:

Check out the BOMBAY SAPPHIRE Spirit of Exploration Contest