Sunday July 13, 2008 at 10:28

“This particular indoor mall had not only endless stores but also rows of portable kiosks in front of and in between the stores. It reminded me of a science experiment in grade school: the teacher put big rocks in a jar; then when you thought it was full, she added some smaller rocks. Then when you thought it was full, she added water. This mall was just missing the water.”

Lives - Mall Together Now - Firoozeh Dumas - NYTimes.com

This has got to be the most brilliant description of the retail physics of the mall environment ever.